Grant Worthy Nonprofits…More Than Just Good Writing

As a consultant to nonprofits, people often approach me asking me if I have strong writing skills thinking that I can write them that winning grant. You know that six-figure one many think about when they think of grant dollars. They go through a barrage of questions - a checklist.  How many grants have I “won”?  How much money has been awarded through my efforts?  To a certain extent, those are reasonable questions.  However, when it comes to securing grants for nonprofit organizations, focusing solely on writing prowess should not be the number one issue; especially since grant writing is often a team endeavor.  I wonder if people think good writing will get them off the hook for organizational excellence. While good writing is undeniably crucial in conveying an organization's vision and mission, it should not overshadow the paramount importance of nonprofit effectiveness. In the realm of grant applications, the true measure of success is the ability of the organization to deliver meaningful change, the organization’s track record, and whether there is ample community support and compliance with the application process, not just in eloquent prose.

More and more grantmakers and donors have learned to become discerning.  And with each passing year, philanthropists become more sophisticated and strategic in their giving. Typically, the smaller granting organization awarding gifts of $10k or less are those that are swayed by heartwarming narratives (eloquent, compelling) and less by tangible results. Trustees who can distribute larger grant awards want to invest in organizations that can drive meaningful change and create a lasting impact on their communities. Those organizations have their checklists too.  Here's why nonprofit effectiveness should take precedence over good writing in grant applications:

1. Mission Alignment and Clarity: While a well-written proposal can capture the attention of reviewers, what truly matters is the clarity and alignment of the nonprofit's mission with the grant's objectives. A strong nonprofit will demonstrate a clear understanding of its goals and how they align with the funder's vision.

2. Demonstrated Impact: Successful grant applications require evidence of past achievements and the impact of the organization's work. Funders want to see measurable outcomes and results that indicate the nonprofit's ability to translate resources into real change.

3. Sustainability and Planning: Nonprofits with a well-defined plan for sustainability and long-term impact are more likely to secure grants. Beyond strong writing, funders seek assurance that their investments will yield lasting results and not be short-lived endeavors.

4. Financial Responsibility: Effective nonprofits showcase transparency and financial responsibility. This involves providing a clear budget (sometimes organizational AND program), financial statements, and a sound plan for resource management.

5. Collaboration and Networks: Strong nonprofit organizations recognize the power of collaboration and partnerships. A successful grant application will highlight existing partnerships and networks that enhance the organization's capacity to make a difference.  It takes a village folks. 

6. Adaptability and Learning: An effective nonprofit is one that continuously learns from its experiences and adapts its strategies accordingly. Grantmakers appreciate organizations that are open to feedback and embrace a culture of learning and improvement.  Can we all agree that on every single level, we are on a journey of continuous improvement?

7. Community Engagement: The best nonprofits actively engage with their communities and involve them in the decision-making process. Top-down doesn’t work.  A demonstrated connection with the community and an inclusive approach can boost the credibility of a grant application.  Does your community love your organization? 

While good writing is undoubtedly an essential aspect of grant applications, it should be viewed to an end rather than the end all be all.  Grantmakers are not just looking for beautifully crafted words. Grantmakers seek organizations that can bring about transformative change. Exponential change.  Nonprofit effectiveness, as demonstrated through past achievements, clear plans, and a commitment to impact, should be at the heart of every grant application. By focusing on genuine effectiveness and delivering measurable results, nonprofits can attract not only funding but also the support and recognition they need and want to create a better world.  Are you interested in learning how you can become a sustainable organization?  Call me at 719.576.0600.